March 6, 2025
HCG Partners with Nemu to Expand Non-Insurance Benefits for Members

March 6, 2025
New York, NY – On a mission to improve the aging-at-home experience for middle-income families, insurance product and solution innovator, HCG Secure, today announced a partnership with Nemu. This collaboration enhances the non-insurance supports included with all HCG Secure products. It will provide assistance to HCG policyholders and their families in managing the division of belongings when a loved one passes.
Nemu is on a mission to ease the burden of a loved one’s passing by managing the division of personal belongings. Nemu offers users a simple platform to upload an inventory of household items. Once uploaded, invited loved ones can use Nemu to score each item based on emotional value. From there, Nemu manages the rest; allocating items based on the value individuals assigned. This process takes much of the stress out of an often-overwhelming process, and having this service available to HCG Secure policyholders will further simplify the caregiving and estate management processes for families.
Since the firm’s inception in 2020, HCG Secure has been focused on building a comprehensive approach to long-term aging, with an emphasis on both insurance coverage to pay for long-term care, as well as non-insurance offerings, which enable families to maintain their wishes for care and lifestyle throughout retirement and extended care events. With Affiliated Partners, such as Wellthy (Care Coordination Concierge), Trust & Will (Digital Estate Planning), Everest (Funeral Concierge) and others, HCG Secure aims to holistically care for its policyholders. Nemu furthers this extensively vetted offering and enables aging policyholders to access support for the challenges of aging and loss – something we all face.
“Having been through the sorting and dividing of belongings for my grandparents, I’ve seen how costly and stressful this process can be. I am excited to partner with HCG to support policyholders with the technology I wish was available when I went through it, and am hopeful we can offer a powerful intervention at a point in the caregiving process that’s often overlooked,” said Sarah Powers, Founder of Nemu.
If an individual’s will does not specify how to allocate smaller household items, the process of dividing these items can take weeks and is deeply emotional in the wake of such a loss. “The services offered by Nemu are unique and fill an important gap in HCG’s non-insurance supports,” says Tom Beauregard, Founder and CEO of HCG Secure. “The Nemu solution further supports our mission to help families gracefully plan for and pay for expected long-term care needs and avoid a lot of the unfortunate and avoidable family stress that occurs when support services are needed.”
With this addition to HCG Secure’s Advocacy Model, policyholders have complimentary access to this platform and valuable planning tools. Combined with the affordable premiums of HCG Secure’s products, this integrated insurance and advocacy model offers support for middle-income families who typically cannot self-fund home care, do not qualify for Medicaid or state-sponsored elder care, and may not know where to begin or how to access support for aging and the challenges associated with longevity.
About HCG Secure:
HCG Secure was founded by healthcare and insurance veterans who all individually have experienced the challenges of supporting loved ones through their aging process. Collectively, they wanted to bring their decades of experience and build solutions directly serving the consumer, and minimize the hardships that come with having an aging loved one. HCG Secure innovates with the end customer in mind – providing individuals and families with the resources, support, and navigation to age confidently. The current offerings include indemnity insurance coverage for short-term home health care, as well as life insurance with accelerated benefits, tools, and assistance at the time of need – now, or in the future. For more information, visit www.hcgsecure.com.
HCG Secure operates as Home Care Genie™.